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(Last Updated On: June 27, 2017)

What is it that dictates how successful an app will prove to be once it’s released? Nothing else than features. They define how popular an app will become once it’s released. This is why major companies research, gather and retrieve user feedback info so that they can later evaluate it and find out what the public needs.

With Instagram, we can’t get better features. This extremely popular social network just recently released a feature that allows you to post live videos. How and why this is important for your business growth, the success of your brand or company is beyond obvious.

It’s the best way to advertise your ideas and work, but there’s more. If you haven’t thoroughly thought about this new feature and all its potential, you’re in the right place to find out every aspect of it, its potential and how to maximize its effectiveness.

How to set up your account?

If you haven’t done so already, you’ll need to set up your business account in order to use the fullest potential of this feature. You can either switch your account to a business or create a new one. The only difference between a business account and a regular one is that your bio section looks a lot more like those of a major company.


Next, to that people will start to take your work seriously, so what are you waiting for? Head to settings and locate privacy section. Once you’re there simply switch the button and transform your regular account to a business account or vice versa.

If you’re creating a new business profile make sure that you fill every section with accurate personal details and information about your whereabouts. People will want to know that you’re actually a real person, rather than just another social bot with a business profile.

Benefits of using Instagram Live for business

If you thought that using this new feature brings only a couple of benefits, you’re wrong. There are virtually countless ways to use Instagram live. Although the effectiveness of some methods is debatable, you can always rely on popular methods of using this feature.

For some of them, you’ll need a considerable number of followers for other the number of Instagrammer on your follower’s list is irrelevant because you’ll boost those numbers with each day of using Instagram live. So if you need to get free followers on Instagram today, there are certainly a couple of methods to do it.


Some of which are riskier than other, but they all guarantee success. You can find various apps that will enhance your photos, add filters, auto-generate hashtags, etc. But it’s not about which tool you use, but how you use it. A perfect example of this principle is Instagram live feature. So what are the actual benefits of using it for business you may ask?

Advertising potential

It’s obvious how this new feature allows Instagrammers to advertise and promote their work, image or a brand with ease. With a simple click of a button, you can share a live video of you using the product that you’re advertising or anything similar. How is this type of advertisement any different than any other?

First of all your viewers can directly observe your using the product or brand that your trying to promote on this social network. A simple fact that the video is broadcasted live decreases the chances of post-editing and over accessorizing the video with different apps and software for enhancing video quality.

This is why your advertisement gains on authenticity and so is your work. No matter what you use this feature for, you can’t deny the fact that it’s extremely effective when it comes to advertising anything on social media.

People will accept you for who you are

Because you won’t be able to enhance or accessorize the video in any way, you’ll present your true self to your followers. Everything that you do on a live video is irreversible, so make sure that you make some preparations before you start broadcasting at least. The biggest benefit of this feature is that it lets you show people who you really are.


There is nothing better for business than letting your customers, in this case, followers, get to know you. And guess what? Once you showed your true self, you can ask that they do the same. This leads to a window of opportunities where share-to-share gets a new meaning.

You can create contests and encore people to broadcast their live videos. Be sure to involve a niche around which their performance will revolve. You don’t want people to become nervous due to lack of inspiration and freeze completely without saying a single word during the whole session.

High-quality settings only

There’s another thing to remember when using Instagram live for business. Make sure that your video quality is set to highest possible. You don’t want to disappoint your followers or your business partners with low-quality videos in live sessions.

To avoid embarrassing yourself and ruining every chance to connect with important Instagrammers as well as major brands and possibly companies, you need to adjust a couple of settings within the app. First, make sure that your camera lens is always clear so that it can capture a perfect video. Once you’re done with factory settings, head to Instagram settings.


Be sure to check all video enhancing options as well as the option to store your videos on the phone rather than your memory card. This will greatly improve the framerate of your videos. Once you’ve set everything up, it’s time for broadcasting.

Create a perfect setting for your live session, make sure that you turn off your phones and remove any distracting objects from the set. Think of it as if your hosting a radio show where your guests are your followers. The only difference is that they aren’t actually in the studio.

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