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(Last Updated On: January 16, 2017)

Instagram is a popular social network meant for young people, but it turned out to be an excellent site for business promotions and advertisements. Instagram is a source where you can share pictures, videos or follow feeds of others, as they follow you. These are some of the ways which you can use to promote your business through Instagram:


  1. Get a Big List of Followers

There are many ways to do so, but the best ones are trending your posts with hashtags, sharing them on your Facebook page and following others. These are three easy and simple steps that can make a huge difference in the number of followers. The more there are, the better the business works.

There are hundreds of thousands of users on Instagram, and most of them don’t know you exist. That is why hashtags exist. They help you reach out to users from around the world with the same interests as you.


  1. Get a Strategy for Posting

Before you start posting blogs and photos, you need a well-defined timeline. That means that you have to figure out how many posts a week or month are you going to post in advance. Taking things too quickly isn’t good. You should post the first blog and then let the number of followers grow.

To keep track on your posts, make a posting schedule. After that, you need to have blog posts ready and posted just like the plan says. The most important thing is to monitor your posts success. Keep track of which post has the most likes and has provided you with the most followers.


  1. Be Trendy by Using Hashtags

The use of popular hashtags on posts can have an enormous impact on your business because it opens the door to the entire world. The Statigram tool is great for finding hashtags and other brands that relate to your own. All you need to do is enter the brand name or a hashtag and click search. That way, your post will even up with others and their brands.


This will enable you to contact the right people and exchange ideas and views. Also, you can use the hashtags to promote your business in the right circles. The most popular business hashtags are #jobs #sales #marketing #startup #business.


  1. Avoid Selling Directly to Your Followers

Most of the followers that visit your page are not there to buy products or services, and they are just looking around. This is why you shouldn’t push selling too much. The best thing to do is to find a space between influencing the followers and forcing your business upon them. You need to be an influencer by being creative with the videos, images and other things you post.

If you have quality posts that get the follower’s attention and if you always add things that keep them coming back, it is only a matter of time before they try out your product. Direct sales are a little tricky on Instagram and users don’t like it when someone pushes them.


  1. Organize Contests and Offer Promotions

Everyone likes a contest and free stuff, and that gives you enough room to boost your brand. Organize a contest, or a simple game or activity that is going to attract new followers and make them work for a prize. Engage the followers by holding a contest once in a while. Of course, you must offer prizes as well.

Offer the winners a free visit to your company headquarters or a backstage pass for an event. This will make them see the company through emotions, and they will remember your business’s name.

Arrange a contest between your employees and then post photos from that activity to your Instagram profile. That will attract followers who want to see themselves on photos from some next contest.

instagram contest

As we said before, there are more ways to boost your business through posting on Instagram, but these are the basics that you need to cover if you want to give yourself a nice head start and help grow a business on Instagram. It doesn’t take much time, but it can be very useful.

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